Financial Modelling
& Decision Support

Practical, decision-focused financial models for founder-led businesses.

I build clear, fiexible and easy-to-use financial models that help founders and management teams make better decisions. plan for different scenarios and commurinate their plans with confidence,

I develop bespoke financial models and analysis to support strategic planning, business management and key decision points. The focus is always on practical, real-world use rather than overly complex models.

What You Get

  • A tailored financial model aligned with your business and goals.

  • Clear documentation and assumptions so you can easily update the model.

  • Flexible scenarios to test different strategies and decisons.

  • A practical, easy-to-use tool (your choice between MS Excel or Google Sheets).

  • Guidance and walkthrough so you can use the model with confidence.

How I Can Help

Strategic planning

Bulld and model different scenarios to support strategic decisions.

Forecasting & Scenario Analysis

Understand how key assumptions impact your business.

Translate the big picture into clear plans and actionable next steps.

Develop financial models and supporting analysis for investor discussions.

Operational Decision Support
Fundraising Preparation

A Practical, Decision-Focused Approach

Let's build a model to support your decisions

Let'sheer you're planning for growth, evaluating new opportunities or preparing for a potential fundreusing round, I can help you bulid the right financial tools.

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Understand
Build
Refine
Deliver

Learn about your business, questions and goals.

Develop a tailored model with clear and agreed-upon assumptions.

Review, iterate and test different scenarios.

Provide the Final model documentation and walkthrough.

Example Use Cases

Business Planning

Develop a 1-3 year financial model to support strategic planning and goal setting.

Unit Economics
Scenario Modelling
Runway & Cash Planning

Analyse product or customer-level economics to support pricing and go-to-market decisions.

Compare different growth, pricing or cost scenarios to understand potential outcomes.

Understand cash needs, runway and funding requirements under different scenarios.

©2020 - 2026, Leon Martynenko. All rights Reserved.